Proposal – General Motors
CLX
LSEC-307
Done By: Abdulla Salim
Higher Colleges of Technology
Instructor: John Vrhovnik
I.
Overview
This essay will focus on one of the biggest companies in the world,
and that company is called ‘General Motors’. A full history of the development
of the company will be given, and I will look at the growth of the company
since its creation. The mission statement, vision and goals will be discussed.
The way in which the company changed in response to globalization/environment/financial
crisis will be outlined. Statistics about the growth of the company will be
presented in report form and show revenue, employee growth, investments and
future growth of the company. The company has faced a number of problems in the
past, some even as big as filing for bankruptcy. I will explore why the company
faced these problems and how they faced them.
II.
Introduction
·
General
Motors was founded by a man called William C. Durant. In 1908
·
It
is a company that designs, builds and sells cars, trucks and automobile parts
around the world
·
I am
going to focus on the history and development of the company throughout the
years. Mainly about revenues, employee numbers and of course General Motors
before and after they filed for bankruptcy in 2009. I am also going to talk
about the reorganization of the company.
·
The
reason why I chose this company is because General Motors is one of the biggest
companies in the world and for its fantastic history.
III.
Development
·
General
Motors was developed by William C. Durant in 1908 and a year later managed to
sell 25,000 cars and trucks.
·
William
Durant started to bring many companies in to General Motors which included Buick,
Pontiac, and Cadillac which makes sales rise by 60%
·
In
1921 General Motors managed to account for 12% of the United States car market
·
In
1979 General Motors was employing 620,000 workers in the United States alone
making it the biggest private employer in the country
IV.
Growth
And Revenues
·
As
of 2012 General Motors estimated revenue is 152.26b
·
Employing
202,000 people and does business in more than 157 countries
·
General
Motors produces cars and trucks in more than 37 countries
·
22%
of products are sold in the U.S
V.
Pre
And Post 2009
·
Before
Filing for Bankruptcy in 2009 General Motors total assets were 91.04b. and in
2012 they were 149.42b
·
In
2009 they shed Saturn and Pontiac
·
From
1908 to 2009 they were known as General Motors Corporation, they changed their
name to General Motors Company in 2009 and are presently known as that.
·
Employees
in the US before 2009 numbered 91,000 and after that date were 68,500
VI.
Reorganization
·
On
June 1st 2009 General Motors Corporation filed for bankruptcy in the
Manhattan New York federal
bankruptcy court. GM's bankruptcy marks one of the
largest corporate bankruptcies in U.S. history which forced a reorganization
period.
·
Many Brands were sacrificed. Some of these brands
are Hummer, Pontiac, Saab, and Saturn
VII.
Conclusion
·
General
Motors has come a long way from owning a couple of companies and selling a
couple of thousand cars and trucks to becoming a company that produces and
sells millions of cars each year and is a
multi-billion dollar company
·
General Motors has possibly faced everything a
company of its stature can face in its fabulous tenure but still manage to stay
on top even after filing for bankruptcy as they started earning profits just a
year after that.
